Roma Norman

Creative Director: worked on the brand, its visual concept, and positioning together with PR. Managed a team of designers, copywriters, and content managers, both online and offline. Came up with and executed creative ideas for promoting upcoming releases of music projects. Produced photo and video shoots for artists. Spoke at public events. Shot a large number of trending vertical videos for the label's social media. Took part in the company's internal life: designed the office interior, organized corporate events, and much more.

At Gamma Music I created the label's first educational product — the ScoutSkill quest-intensive, designed to select future scouts and expand networking among young people looking to break into the industry. The event consisted of two parts: a lecture series and a quest through the stages of a label's work, featuring communication games and tests. As a result of the project, the winner went on to join the company as a scout and A&R manager.

Full-cycle music production. I work on songs both to order and for sale, and also handle marketing and creative direction. Most of the material we write is for children. Our songs get featured in DSP editorial playlists and algorithmic recommendations. A large number of our songs are on rotation on Detskoye Radio (Children's Radio). Kids perform our songs at major festivals and appear on TV shows. In January 2026 we opened our own studio in the center of Moscow.

A video show about the music industry on the VK platform, produced as part of a PFCI (Presidential Fund for Cultural Initiatives) grant for the digital marketing agency Optimus. 9 episodes, three interactive segments, with guests from various fields — from TV channel executive producers to label directors and artists. Total reach: 1.5 million viewers.

Marketing for music releases. Communication with clients. Preparing promo plans. Setting up targeted advertising. Ordering paid publications on social media. Preparing final reporting. Worked with releases by: Alena Shvets, Glukoza, Mark Tishman, Irakli, Maria Zaytseva, Masha Sheikh, and others. Worked with labels: Gamma Music, Soyuz Music, Pervoe Muzykalnoye.

A full-cycle show group. From rehearsing the show program, preparing and ordering costumes, and producing visual content, to booking, organizing tours, communicating with agents, and performing live. Toured more than a hundred cities across China, from key regional hubs and the capital, Beijing, to small provincial towns. Club and festival stages. 5 years of the team's nearly continuous touring.